The Growth Letter.
Practical ideas on growth, technology, sales and systems. No motivational wallpaper.
GEO: Generative Engine Optimization explained
GEO is the practice of optimizing content for AI-generated search results. Here is how it differs from SEO and AEO, and what to do about it.
Local SEO for small businesses: a practical guide
The fundamentals of getting found locally - without paying for ads or hiring an agency.
Your customers are already searching
The question is whether they find you - or a competitor with a worse product and a better map pin.
How to choose the right growth partner for your business
Not another vendor. A partner. Here's how to tell the difference - and what to ask before you commit.
More traffic isn't growth if nobody answers the phone
Traffic without a response system is just a more expensive way to lose the same lead.
What is AEO? Answer Engine Optimisation explained
Search isn't just search anymore. AI answer engines cite sources - and your business needs to be the cited answer.
Don't automate chaos
Automate a defined process. Automating an undefined one just makes the mess faster.
Business automation without the hype
What automation can actually do for a small business - and what it can't. A practical, no-hype guide.
Don't buy a CRM to organise a process you haven't defined
The tool is the last step. The process is the first. Buying software to fix a process problem is expensive hope.
Growth doesn't break in one place. It leaks.
Stop looking for the one big problem. Find the small leaks compounding against you.
The service is not the moat. The relationship is.
Productise the service. Build the network around it. The moat is distribution, not delivery.
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