S2Article Series

Discovery.

Be found - SEO, AEO, and the shift from search links to AI answers.

2 articles in this seriesAll insights

01
Technology
GEO: Generative Engine Optimization explained
GEO is the practice of optimizing content for AI-generated search results. Here is how it differs from SEO and AEO, and what to do about it.
September 1, 20266 min
02
Technology
What is AEO? Answer Engine Optimisation explained
Search isn't just search anymore. AI answer engines cite sources - and your business needs to be the cited answer.
August 12, 20266 min

Other series

Local Visibility Lead Flow Operations Growth Leaks Strategy

Find your biggest growth leak.

Nine questions. Two minutes. The single move worth making first.

Run the Health Check Talk to us