Performance Marketing
Pay for customers, not clicks.
Performance marketing is paid advertising measured against business outcomes - leads, bookings, enrolments - not vanity metrics. You pay for what produces results and cut what doesn't.
At a glance
- Category
- Generate
- Indicative pricing
- From Rs 50,000-1,25,000/month plus ad spend, part of a Growth Engine engagement.
Most ad spend is unmeasured - you're paying for clicks and impressions with no idea which rupee produced which customer. Performance marketing fixes that with attribution.
Tangible, productised deliverables - not vague promises.
What moves when this is done right.
- 01Ad spend tied to enrolled customers
- 02Lower cost per acquisition over time
- 03Channels reallocated to what works
- 04A measured, repeatable growth engine
A clear process - not a black box.
- 1
Instrument
Set up tracking and attribution before spending a rupee.
- 2
Test
Run small, measured campaigns across channels.
- 3
Optimise
Cut what doesn't pay for itself; scale what does.
- 4
Report
Show cost per lead and per acquisition by channel.
From Rs 50,000-1,25,000/month plus ad spend, part of a Growth Engine engagement.
Final scope is set after a Business Health Check - so you only pay for what moves your metric at your stage. See the full pricing ladder for context.
Often combined with this one.
Straight answers to the obvious questions.
Get Performance Marketing for your business.
Tell us where you are in the growth journey. We'll scope this service to your stage - or tell you to start elsewhere if that's the honest answer.